Observing Peter Lim career in Football Industry


If Barcelona and Real Madrid at the top level of Spanish football, then Valencia (with Atletico Madrid and Athletic Bilbao) arguably is on the next level. Yes, the team based at the Mestalla is one that is relatively consistent in Spain.

Valencia already tasted all the domestic titles, from the La Liga champions (six times), Copa del Rey (seven times), until the Supercopa de Espana (one time). In the European arena, they just have not had time to taste Cup title / Champions League - only twice a runner-up in 2000 and 2001. The rest, as the Cup Winners Cup (which are no longer held), Cup / UEFA, up to UEFA Super Cup they've also won.

But in 2009, the financial crisis hit squad nicknamed the Los Che. Their debt had reached 300 million euros, which forced the plan to build a new stadium with a capacity of 73 thousand spectators are expected to be completed in 2011 to be delayed.

Valencia was confusion. They were forced to sell their stars like David Villa, David Silva, Joaquin Sanchez, Raul Albiol, Emiliano Moretti and others.

"We have to fight to stabilize the economy club again. Nowadays, financial issues are very important. Much more important than the success of the sport," said Vicente Soriano, former President valencia, as quoted from the Independent.

Apparently sell important players are still not enough to cover the debt, let alone to continue the construction of the stadium and build a squad that qualified. As a result, even the less choice. One that remains is to sell ownership of Valencia. And a choice that is ultimately taken.

Peter Lim, a businessman from Singapore, get unanimity of the 22 member board of directors Valencia in sales bidding Los Che in May 2014. The 10th richest man in Singapore that won the hearts of the board of directors of Valencia because it promised to help the club finish the debt, so that the construction of the new stadium could soon be completed. Not to forget he promises will come new players to strengthen the squad.

Lim ambition is to bring Luis Nani and Radamel Falcao. However, given the decline in the performance of both players, it cancels recruit. He also shifted the shooting to Nicolas Otamendi, Shkordran Mustafi, Enzo Perez, Alvaro Negredo and more

The results are truly amazing. Teams who handled Nuno Espirito Santo returned to their habitat by ending standings ranked fourth in the 2014/2015 season. Whereas in the 2013/2014 season they only ranked eighth in the final standings of La Liga. Valencia, thus, could return to the Champions League (through the play-offs)

Lim is known as someone who does not like publicity. His background as a child of a family that is simple and full of limitations seem to contribute much to his character that tend to be shy.

He was born to married couples fishmonger simple. The third child of four siblings had worked as a taxi driver, chef and waiter to meet the cost of college in Perth, Australia. Lim as a teenager has been known as a hard worker who fought persistent pursuit of dreams and ideals, also hard work to support himself.

During college he was more often succumb to sleep in the living room, on the floor or anywhere, rather than resting on two mattresses are used interchangeably along with 11 friends in a rented rented jointly.

But his sacrifice in youth is now reaping the rewards of that glorious. He has 80 percent of the 11 floor condominium Abelia in Ardmpre Park, Singapore.

Lim increasingly soaring in the business world football after successfully getting the management of the commercial rights of all images (image) Cristiano Ronaldo. This business deal is surprising because the numbers are not small. Reportedly, Ronaldo earn around 40 million euros of commercial rights alone. And all the images of Ronaldo, except with respect Real Madrid, now run by Lim.

Mint Media owned by Lim cooperates with CR7 over the next six years. Ronaldo then the entire image in a variety of products will be the responsibility of and taken care of the Lim-owned company.

Ronaldo's decision was somewhat surprising, and trigger a variety of speculation, especially related to the internal atmosphere at Real Madrid were somewhat less favorable since the sacking Ancelotti continues with the departure of Casillas. Santos Marquez, agents Casillas, exhale even speculation that Ronaldo deal-Lim was a disappointment the player's response to the latest situation at Real Madrid.

But the question of Florentino Perez, not for Peter Lim. For Lim, deal with Ronaldo is a welcome greeting to the business world of football. "Son of yesterday afternoon" in this football business was successfully "sabotage" Ronaldo's image rights management, which is now the money was mine, of Real Madrid.

Lim like to say that the acquisition of Valencia and Salford is just the first step. That he is preparing further steps to contest in an industrial business of football.

source: detik.com
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